SEIS Academic Forum Series （No.693）
Forum on Cross-Cultural Communication
Study cross-cultural communication—
What academic language can best help us connect the world?
Speaker: Georgette Wang
Date: 17 October, 2018 (Wednesday)
Venue: Room 115, School of English and International Studies
Because China has changed, its role in this globalized world and the kind of training that its people at the front-line need have also changed. Language skills are no longer sufficient; nowadays abilities to master cross-cultural communication are called for. But how can we effectively cross cultural barriers that are embedded in the historical, social and cultural heritage of a nation, let alone a group of nations? Research obviously has a major role to play in addressing the above issue. What most of us may have failed to realize, is that the theoretical perspective and research method that were adopted to study cross cultural communication not only have their limitations, but also carry sensitive implications that we ourselves are often unaware of. In this one hour of sharing, the speaker will challenge the feasibility of theoretical and methodological frameworks that are currently in use in China and the non-Western world. She will also propose an alternative approach that is grounded in the Chinese ontological paradigm.
About the speaker:
Professor Georgette Wang is the Honorary Chair Professor at College of Communication, National Chengchi University, Taiwan, China. Her research focuses on cross-cultural communication, communication theory, and media studies. Professor Wang’s most recent publications are Media Communication Research in the Digital Era: Moving Beyond Ontological Dualism (Communication Theory, SSCI indexed journal, 2018), Culture, Paradigm, and Communication Theory: A Matter of Boundary or Commensurability? (Communication Theory, 2014), De-Westernizing Communication Research: Altering Questions and Changing Frameworks (Routledge, 2011), and The New Communications Landscape: Demystifying Media Globalization (Routledge, 2000).